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Explore the strategy and creativity behind LG's rebrand with Wolff Olins, showcasing a fresh approach to connecting with younger consumers without losing brand equity.

Discover Claire Falloon's insights on copywriting, her creative projects, and the joys of life beyond the written word.

Explore 2023's top copywriting trends: embracing sexy ambivalence, using swear words creatively, and ditching post-pandemic clichés.

Loah’s playful tagline charms, but does the rest of their messaging hit the mark? A review of the highs and lows of their brand identity and copy.

Beca Tea's verbal identity blends tradition with creativity, crafting a bold narrative that reshapes tea's future with a fresh, rebellious voice.

Headspace balances playful charm with clinical reliability, offering effective mental healthcare support through its evolving brand identity.

Dive into 2024's branding trends, from humor and Gen Z influence to political branding and long-form content.

Third Space's "The Great Indoors" campaign brings a refreshing, aspirational twist to fitness, celebrating it as a joyous, lifelong journey.

Snowbird’s billboard campaign proves why brands that aren’t for everyone often win, using bold messaging to attract their perfect audience.

Unpack the essence of branding with Brandy Cerne: achieving resonance through emotional connection, differentiation, and engaging communication.

Unmask the impact of "weasel words" on brand trust and learn strategies for clear, confident communication.

Explore how Gus Esselstyn's leap from freelancer to solo studio founder redefined his creative and business identity.

Discover how trusting your audience leads to bold and impactful storytelling, as illustrated by the Empower branding project.

Wolff Olins showcases their brand evolution, blending rigor with joy for a distinct and vibrant verbal identity.

Embrace the challenge and creativity in B2B projects with insights from Acree Graham Macam's journey in making complex industries engaging.

Unveiling NPR's brand refresh: A strategic collaboration with GrandArmy to forge the NPR Network, connecting over 200 Member Stations and engaging new generations.

Unveiling content design: the synergy of strategy, UX writing, and storytelling in digital projects.

Explore the power of uniting strategists and writers for unforgettable brand storytelling. Learn how focus elevates brand narratives.

Explore Sister Mary's journey to creating a bold verbal identity that reflects their dedication to diversity, creativity, and women in design, led by Leigh Chandler.

Unveiling the latest trends in non-alcoholic drinks, from sexy ambivalence to wellness vibes. See how brands like Kin and Ghia are transforming sobriety into a desirable lifestyle choice.

Become the copywriter everyone else knows you are. Unlock your potential with this 5-step guide to conquering self-doubt and showcase your true talent.