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Katherine Fischer shares insights from cryptic crosswords, revealing how wordplay, hidden meanings, and puns can inspire creative brand naming strategies.

The product description has evolved into a creative playground. Discover how brands like On, Vollebak, and Houseplant are transforming this once-overlooked copy.

How&How’s rebrand for the Aruba Conservation Foundation positions the organization as the island’s Voice of Nature, fostering a deep connection with the Earth.

Dan Steiner shares five unconventional writing tips, inspired by a stray paper airplane and life experiences, to enhance your storytelling skills.

Discover copywriting insights from three essential books, focusing on language, responsibility, and creativity in branding.

Nikki Baker discusses her career in advertising, Fallon’s creative process, the importance of collaboration, and tips for young writers in this exclusive Subtext interview.

Bite Back’s new identity gives a voice to young activists, challenging food industry giants with bold messaging and a focus on exposing harmful marketing practices.

Dan Steiner delves into the creative process of writing manifestos, exploring the tension between distraction and productivity in this witty, reflective article.

Gen-Z in advertising is redefining the industry, focusing on collaboration, AI, and creativity while challenging outdated hierarchies and junior copywriter expectations.

Tim Cairns shares his journey in advertising, lessons learned, and creative philosophies from his work with top agencies and leading global brands.

StreetEasy’s verbal identity and NYC-centric campaigns resonate with locals, using wit and authenticity to stand out in the city’s real estate market.

Impossible Foods embraced bold branding with "Meat From Plants," targeting meat lovers and transforming their mission with audacious messaging.

Fia Townshend, Copy Director at Ragged Edge, shares her journey, verbal identity process, and advice for writers breaking into the creative agency world.

Explore the craft and strategy behind effective brand storytelling with Wolff Olins' Verbal Director, William Rauscher.

Yessy Downs shares her copywriting insights, her path from law to creativity, and her dedication to empowering diverse voices in business.

Dive into Austin L. Ray's world of copywriting, creative projects, and the balance between work and personal life in this revealing interview.

Delve into Dan Nelken's creative world, where humor meets copywriting and self-doubt is conquered with a unique approach.

Principal at Prophet, Zoe Courtman, explores the future of copywriting, highlighting authenticity, AI's impact, and the essence of persuasion in writing.

Explore Vikki Ross's insights on copywriting, from her London roots to shaping global brand voices and sharing wisdom on LinkedIn.

Meet Paddy Gilmore, the humor consultant behind successful ad campaigns, as he shares insights on using humor to captivate and engage, proving laughter truly is the best marketing strategy.

Discover how Rinee Shah shapes Oatly’s creative direction with her unique blend of humor, strategy, and innovation, making every project, from TikTok launches to cooking shows, distinctly Oatly.