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Innovation this, technology that. So, what's the story? Startups that ground their message in storytelling bring fresh perspectives to familiar concepts, and have a leading edge in a saturated space.

Ayoh adds a dash of verbal sauce to the classic sandwich sidekick with Molly Baz's signature flair, embodied in its playful, old-school-inspired verbal identity by CENTER.

Meet Will Nicklin, Head of Copy at How&How (and mid-run brainstorming enthusiast). Here, he sheds light on what skills truly matter, favorite ways to procrastinate and fresh ideas to make our industry more inclusive.

Tom Hoare, Senior Copywriter at Koto, shares insights on crafting verbal identities, effective team collaboration and advice for thriving in the industry

Casa Malka takes the throne with a commanding verbal identity that has crowns on, and pinkies up. All hail the queen.

Natalee Ranii-Dropcho shares her insights on building verbal identities and starting the strategy team at PORTO ROCHA

From standout successes to surprising missteps, we’re looking back at 2024’s most memorable rebrands and campaigns. Discover the brand writing that turned heads—and the ones that missed the mark.

A round up of 2024's stand out holiday marketing and branding strategies, and how and why they work.

Why naming for the now is good, but futureproofing your name to stand the test of time is better.

Stevie Belchak, freelance namer, strategist and writer offers expert copywriting advice for effective brand naming.

The Subtext's outside-the-box gift ideas to inspire and delight the writer or creative in your life.

Freelance copywriter Gemma Strang dives into the creative benefits of playing board games as copywriters and the best ones you should check out.

Take a stroll through LinkedIn’s quirks with this A-to-Z guide of insights and laughs for anyone in the brand writing world.

Ooma reimagines magic mushroom microdosing with an uplifting, approachable verbal identity.

Jane Duru, Associate Creative Director at R/GA Australia, shares her insights, ethos, and experience in verbal design—crafting impactful brand voices and compelling narratives.

KesselsKramer helps hotelier citizenM challenge the hospitality industry's status quo with a cheeky, rebellious verbal identity that speaks directly to modern travelers.

Copywriter Nikhil Rajagopalan discusses navigating the coffee call, establishing professional relationships and getting creative directors to become your biggest advocate.

Reed words' Gemma Wilson breaks down the pivotal role of internal communications in great brand writing.

Matchstic's Clayton Notestine argues for minimizing excessive adjectives in copywriting to create impactful and concise messages.

A survival guide for navigating LinkedIn, gaining professional insights and copywriting inspiration without losing your sanity.

Hanna Sorbito shares her unique insights on producing great copywriting as a bilingual copywriter.