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Tom Hoare, Senior Copywriter at Koto, shares insights on crafting verbal identities, effective team collaboration and advice for thriving in the industry

Natalee Ranii-Dropcho shares her insights on building verbal identities and starting the strategy team at PORTO ROCHA

A round up of 2024's stand out holiday marketing and branding strategies, and how and why they work.

From standout successes to surprising missteps, we’re looking back at 2024’s most memorable rebrands and campaigns. Discover the brand writing that turned heads—and the ones that missed the mark.

Stevie Belchak, freelance namer, strategist and writer offers expert copywriting advice for effective brand naming.

Why naming for the now is good, but futureproofing your name to stand the test of time is better.

The Subtext's outside-the-box gift ideas to inspire and delight the writer or creative in your life.

Take a stroll through LinkedIn’s quirks with this A-to-Z guide of insights and laughs for anyone in the brand writing world.

Freelance copywriter Gemma Strang dives into the creative benefits of playing board games as copywriters and the best ones you should check out.

Ooma reimagines magic mushroom microdosing with an uplifting, approachable verbal identity.

KesselsKramer helps hotelier citizenM challenge the hospitality industry's status quo with a cheeky, rebellious verbal identity that speaks directly to modern travelers.

Jane Duru, Associate Creative Director at R/GA Australia, shares her insights, ethos, and experience in verbal design—crafting impactful brand voices and compelling narratives.

Copywriter Nikhil Rajagopalan discusses navigating the coffee call, establishing professional relationships and getting creative directors to become your biggest advocate.

Reed words' Gemma Wilson breaks down the pivotal role of internal communications in great brand writing.

Matchstic's Clayton Notestine argues for minimizing excessive adjectives in copywriting to create impactful and concise messages.

Hanna Sorbito shares her unique insights on producing great copywriting as a bilingual copywriter.

A survival guide for navigating LinkedIn, gaining professional insights and copywriting inspiration without losing your sanity.

Mary van Ogtrop shares why her copywriting team at Duolingo let go of "content design" and re-embraced the power of great brand writing.

Margaret Kerr-Jarrett gives her insights into the world of verbal branding as a seasoned copywriter co-founder of Nihilo, a branding agency producing great brand writing.

Friendly reminder: sometimes a Calvin Klein ad is just a hot person in their underpants. And we can all be OK with that.

Copywriters tackle problems with words. Contributing writer Dan Steiner also suggests adding the basic principles of math to make a verbal identity really shine.