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Sound Off
A 5-step plan to overcoming self-doubt
Become the copywriter everyone else knows you are. Unlock your potential with this 5-step guide to conquering self-doubt and showcase your true talent.
By
Maylis Moubarak
Mar 12, 2024
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When everyone’s “the best,” no one is.
Explore strategies for brands to genuinely stand out as leaders in 2024, moving beyond "the best" claims to authentic differentiation.
By
Sid Feddema
Mar 12, 2024
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Staying creative during the unexpected.
Discover how to stay creative when life gets unpredictable with strategies from embracing 'shitty' first drafts to calling on your creative crew for support.
By
Alexa Dooseman
Mar 12, 2024
Verbal Archive
Patch Verbal Identity
Patch redefines local workspaces with a fresh verbal identity, spotlighting its mission to foster work, discovery, and connections in your neighbourhood.
By
Opening Line
Mar 12, 2024
Verbal Archive
Brightwild Verbal Identity
Explore Brightwild's unique verbal identity, where travel meets authenticity, curiosity, and a touch of rebellion.
By
Cameron Leberecht
Mar 12, 2024
Verbal Archive
Vella Verbal Identity
Vella elevates women's sexual pleasure through science and empowerment, creating a new narrative in wellness.
By
Marlena Ryan
Mar 12, 2024
Verbal Archive
Third Love Verbal Identity
Explore ThirdLove's bold rebrand, blending confidence and irreverence in their verbal identity for a truly comfortable, unforgettable undergarment experience.
By
Carissa Justice
Mar 12, 2024
Verbal Archive
Switchboard Verbal Identity
Switchboard's verbal identity ensures inclusive, dependable, and sensitive communication, creating a welcoming space for every conversation in the LGBTQIA+ community.
By
Nice & Serious
Mar 5, 2024
Featured
In the Margins: Pt. 1
Explore key branding takeaways from celebrated authors in Emily Seitz's "In the Margins: Pt. 1", a must-read for marketers and writers.
By
Emily Coyle
Mar 5, 2024
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The Art of the Error Message
Delving into the creative world of 404 pages, showcasing how brands like Heinz and Dominos use them to enhance their brand voice and connect with their audience.
By
Orlaith Wood
Mar 5, 2024
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Writing for the brand voice.
Christina Trifero discusses the impact of internal voice on effective copywriting, emphasizing authenticity in brand messaging.
By
Christina Trifero
Mar 5, 2024
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In defense of storybook hour.
Discover Austin Powe's approach to making marketing copy presentations as engaging as storybook readings, elevating the art of storytelling in copywriting.
By
Austin Powe
Mar 5, 2024
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No “human” allowed.
Explore why "human" and other common brand attributes fall short, with Carissa Justice providing insightful replacements to deepen your brand's personality.
By
Carissa Justice
Mar 5, 2024
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Finding your voice in unlikely places.
Uncover the secrets to crafting a unique brand voice with insights from Sarah Grech, emphasizing creativity and broad inspirations.
By
Sara Grech
Mar 5, 2024
Featured
Best Brand Writing of 2023
Dive into 2023's best brand writing, featuring Marshmallow, BrightWild, and more, celebrated for their creativity and impact.
By
Carissa Justice
Dec 22, 2023
Featured
The Subtext Writer's Gift Guide
Think beyond the Moleskine. Ditch the coffee mug with a typewriter on it. This gift list / wish list proves that gifts for copywriters can be thoughtful, without thinking too hard.