Categories

Explore the strategic insights and verbal creativity behind Miro's rebrand with Lasse M. Rørdam, highlighting the evolution of Miro's brand voice to empower and inspire.

Delve into Nick Parker's creative world, from shaping brand voices to his philosophy on writing and innovation. Learn from his experiences and tips for new writers.

Unwrap the creative insights behind Spotify Wrapped 2023, as shared by Global Group Creative Director Lauren Ferreira. See how data storytelling tunes into every listener's unique taste.

Explore Jennifer Vano's unique approach to verbal identity and her vision for the future of branding in this enlightening interview.

Get to the future of advertising with Springboards.ai, where AI tools meet human creativity for faster, more innovative outputs. Pip Bingemann shares the vision of transforming agency workflows.

Explore 2023's top copywriting trends: embracing sexy ambivalence, using swear words creatively, and ditching post-pandemic clichés.

Discover Claire Falloon's insights on copywriting, her creative projects, and the joys of life beyond the written word.

Explore the strategy and creativity behind LG's rebrand with Wolff Olins, showcasing a fresh approach to connecting with younger consumers without losing brand equity.

Unlock the secrets to effective brand humor with Genevieve Edwards' expert tips for creating content that truly makes your audience laugh.

Elevate your gift-giving with our curated Writer's Gift Guide, perfect for the creatives in your life, from art-inspired totes to literary clocks.

Discover the journey behind Between The Lines, Zosia Swidlicka's zine exploring the often overlooked but vital role of brand language in shaping a brand’s identity.

Loah’s playful tagline charms, but does the rest of their messaging hit the mark? A review of the highs and lows of their brand identity and copy.

Beca Tea's verbal identity blends tradition with creativity, crafting a bold narrative that reshapes tea's future with a fresh, rebellious voice.

Headspace balances playful charm with clinical reliability, offering effective mental healthcare support through its evolving brand identity.

Explore ThirdLove's bold rebrand, blending confidence and irreverence in their verbal identity for a truly comfortable, unforgettable undergarment experience.

Vella elevates women's sexual pleasure through science and empowerment, creating a new narrative in wellness.

Explore Brightwild's unique verbal identity, where travel meets authenticity, curiosity, and a touch of rebellion.

Patch redefines local workspaces with a fresh verbal identity, spotlighting its mission to foster work, discovery, and connections in your neighbourhood.

Discover how to stay creative when life gets unpredictable with strategies from embracing 'shitty' first drafts to calling on your creative crew for support.

Explore strategies for brands to genuinely stand out as leaders in 2024, moving beyond "the best" claims to authentic differentiation.

Become the copywriter everyone else knows you are. Unlock your potential with this 5-step guide to conquering self-doubt and showcase your true talent.