Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
LoveTheWorkMore compiles and constantly updates all Lions-winning creative works, spanning across Cannes Lion’s entire history.
A cheat sheet of the most referenced ads in the industry, made for students or anyone looking to study up.
Instantly estimate your script time at your reading speed with this fast and easy-to-use tool. You can even listen to your script as well.
While this site doesn't have much in regards to writing, it does have a section on their strategy where it talks about their philosophy.
Be inspired at every turn, meet other passionate creatives, and learn how to create whatever you can dream. And while nothing compares to being face to face, you can still attend online.
Be part of the largest showcase of visual design and creativity at OFFF Barcelona, which hosts innovative and international talents who share their insightful experiences. Taking place April 4 - 6.
A comprehensive guideline that covers literally everything about the brand -- history, guidelines, resources, usage, even the story behind their tagline. A very thoughtful example of an external brand book.
The verbal identity guidelines for online bank Monzo is right on the money.
A field guide for new and aspiring copywriters full of helpful information and interviews from working freelancers.
Source free, hi-rez images from the public domain and beyond. Great for blogs, social media posts, newsletters and more.
In addition to character and word count, this online editor can help you improve word choice and writing style, and, optionally, help you to detect grammar mistakes and plagiarism.
A collection of real world Copywriting case studies used by successful companies.
A free newsletter delivered to your inbox five times a week, digesting the latest in direct-to-consumer brands.
Written by Scott Galloway, a professor of marketing at the New York University Stern School of Business, and a public speaker, author, podcast host, and entrepreneur, writes this newsletter that discusses brand and business.
Written by Luke Leighfield, this post has A LOT of relevant information if you're looking to get into freelance work.