Writing is worth writing about.
In branding, design hogs the spotlight—it's revered, romanced, reviewed, and rewarded. Designers are put on a pedestal, welcomed on global stages and interviewed on countless podcasts and panels. While design is getting all the shine, writing is often cast aside as an afterthought, the dorky younger sibling to design.
The Subtext is changing that. Here, we read the words, recognize the brilliant writers, and celebrate the creative work being done behind the scenes. The smart strategies, the expertly crafted names, the linguistic nuances and stylistic choices that make a good brand great. Here, we're on a mission to make room at the table for all creatives—to bring forward the ideas hiding behind the logos, the language buried in the decks, and the writers toiling away in the shadows.
What you can expect from us.
As writers who love writing, you can expect a whole host of editorial pleasures. From verbal breakdowns to brand reviews and industry sound offs to campaign call outs, we cover the wide world of language in branding, marketing and advertising. On top of our editorial pieces, we also built a treasure trove of resources that support every stage of the creation process–from ideation to naming to editing.
We’re a space by and for writers, amplifying unique voices and fresh perspectives. Head to our Submissions page to learn how your work can find its place on The Subtext.
We update our library of resources regularly, and if you come across something worth sharing, email it to us at submissions@thesubtext.online so we can add it to the list.
Wait, there’s more.
We publish two monthly newsletters on Substack: a monthly roundup of editorial content and Marginalia, a lighthearted dose of inspiration and internet finds. Writers are chronically online, and we’re no exception. We’re constantly sharing our editorial highlights, behind-the-scenes, gig alerts and anything else that comes to mind on Instagram and LinkedIn. Whether you want to engage with us in the submissions page or on our frenzied Instagram story polls, we’d love to have you as a part of our community.
As our community expands, we have big plans for the future. Stay tuned as we bring you more events, content and partnerships in our near future (wink, wink).
Meet our Founder
Carissa Justice is a copywriter and creative studio owner with over a decade in the industry. She's worked with well-known companies like Doordash, ThirdLove, Strava, Figma, Google and Coinbase and dozens of other companies you've probably never heard of. After being increasingly frustrated with the lack of recognition and resources for brand writers, she decided to build a space of her own. A destination for writers to not only see and be seen, but to elevate the craft of writing industry wide.
The Subtext Editorial Team
Contributing Writers
