Categories

The product description has evolved into a creative playground. Discover how brands like On, Vollebak, and Houseplant are transforming this once-overlooked copy.

Tim Cairns shares his journey in advertising, lessons learned, and creative philosophies from his work with top agencies and leading global brands.

Fia Townshend, Copy Director at Ragged Edge, shares her journey, verbal identity process, and advice for writers breaking into the creative agency world.

Impossible Foods embraced bold branding with "Meat From Plants," targeting meat lovers and transforming their mission with audacious messaging.

StreetEasy’s verbal identity and NYC-centric campaigns resonate with locals, using wit and authenticity to stand out in the city’s real estate market.

Get to the future of advertising with Springboards.ai, where AI tools meet human creativity for faster, more innovative outputs. Pip Bingemann shares the vision of transforming agency workflows.

Explore Jennifer Vano's unique approach to verbal identity and her vision for the future of branding in this enlightening interview.

Unwrap the creative insights behind Spotify Wrapped 2023, as shared by Global Group Creative Director Lauren Ferreira. See how data storytelling tunes into every listener's unique taste.

Delve into Nick Parker's creative world, from shaping brand voices to his philosophy on writing and innovation. Learn from his experiences and tips for new writers.

Explore the strategic insights and verbal creativity behind Miro's rebrand with Lasse M. Rørdam, highlighting the evolution of Miro's brand voice to empower and inspire.

Discover how Rinee Shah shapes Oatly’s creative direction with her unique blend of humor, strategy, and innovation, making every project, from TikTok launches to cooking shows, distinctly Oatly.

Meet Paddy Gilmore, the humor consultant behind successful ad campaigns, as he shares insights on using humor to captivate and engage, proving laughter truly is the best marketing strategy.

Explore Vikki Ross's insights on copywriting, from her London roots to shaping global brand voices and sharing wisdom on LinkedIn.

Principal at Prophet, Zoe Courtman, explores the future of copywriting, highlighting authenticity, AI's impact, and the essence of persuasion in writing.

Delve into Dan Nelken's creative world, where humor meets copywriting and self-doubt is conquered with a unique approach.

Dive into Austin L. Ray's world of copywriting, creative projects, and the balance between work and personal life in this revealing interview.

Yessy Downs shares her copywriting insights, her path from law to creativity, and her dedication to empowering diverse voices in business.

Explore the craft and strategy behind effective brand storytelling with Wolff Olins' Verbal Director, William Rauscher.

Discover the journey behind Between The Lines, Zosia Swidlicka's zine exploring the often overlooked but vital role of brand language in shaping a brand’s identity.

Elevate your gift-giving with our curated Writer's Gift Guide, perfect for the creatives in your life, from art-inspired totes to literary clocks.

Unlock the secrets to effective brand humor with Genevieve Edwards' expert tips for creating content that truly makes your audience laugh.