Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
The verbal identity guidelines for online bank Monzo is right on the money.
A basic guidelines site for the brand but it includes everything from writing to illustration to marketing. The writing section goes deeper than most with sample messaging, audience-specific messaging, persona and more.
A sparse but beautifully made brand site that showcases the thoughtful design work behind the brand.
A slick site with all their brand guidelines captures in one place. There's some interesting content under the Theory category that talks more about the brand itself.
A style guide for government content that’s clear, helpful, and user-friendly.
Unique brand guidelines that put creativity at the heart of their visual and verbal language.
While this site doesn't have much in regards to writing, it does have a section on their strategy where it talks about their philosophy.
An impressive breakdown of their verbal identity with tons of great thinking around tone, vocabulary, inclusive language, stylistic writing choices and more.
A comprehensive guideline for all things Dropbox including strategy (a rare public find), brand system, and writing principles.
A very transactional resource for the Meta family of brands. It mostly covers logo and usage for the various brands.
A link straight to the Converse brand book that showcases what an iconic brand looks like at the foundational level.
A comprehensive guideline that covers literally everything about the brand -- history, guidelines, resources, usage, even the story behind their tagline. A very thoughtful example of an external brand book.
The site itself is very minimal but there's a link to download the full brand book which has a lot more information about the brand, including a snapshot of their strategy, tone of voice and full brand system.
See how the Rhode Island School of Design thinks about their brand expression and how they break down their tone of voice.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.
The luxury automaker showcases their brand elements in a simple site experience. There voice and tone section is definitely worth checking out.
More helpful for designers than writers, this brand site showcases the design system in a bold and thoughtful way.