Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
A basic guidelines site for the brand but it includes everything from writing to illustration to marketing. The writing section goes deeper than most with sample messaging, audience-specific messaging, persona and more.
A very transactional resource for the Meta family of brands. It mostly covers logo and usage for the various brands.
See how the Rhode Island School of Design thinks about their brand expression and how they break down their tone of voice.
While this site doesn't have much in regards to writing, it does have a section on their strategy where it talks about their philosophy.
An impressive breakdown of their verbal identity with tons of great thinking around tone, vocabulary, inclusive language, stylistic writing choices and more.
A comprehensive guideline for all things Dropbox including strategy (a rare public find), brand system, and writing principles.
The verbal identity guidelines for online bank Monzo is right on the money.
A sparse but beautifully made brand site that showcases the thoughtful design work behind the brand.
More helpful for designers than writers, this brand site showcases the design system in a bold and thoughtful way.
Shopify has a very thoughtful breakdown of their verbal identity and content that spans everything from language to grammar to tone to naming.
The luxury automaker showcases their brand elements in a simple site experience. There voice and tone section is definitely worth checking out.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.
A style guide for government content that’s clear, helpful, and user-friendly.
More for the designer than writer, this online brand book offers a thoughtful look at the brand and even shows the design idea and concept behind the work.
An interactive and playfully designed brand site that is less informative and more a showcase of their brand expression.
A comprehensive guideline that covers literally everything about the brand -- history, guidelines, resources, usage, even the story behind their tagline. A very thoughtful example of an external brand book.
A slick site with all their brand guidelines captures in one place. There's some interesting content under the Theory category that talks more about the brand itself.