Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
While this site doesn't have much in regards to writing, it does have a section on their strategy where it talks about their philosophy.
A style guide for government content that’s clear, helpful, and user-friendly.
A comprehensive guideline that covers literally everything about the brand -- history, guidelines, resources, usage, even the story behind their tagline. A very thoughtful example of an external brand book.
Unique brand guidelines that put creativity at the heart of their visual and verbal language.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.
The site itself is very minimal but there's a link to download the full brand book which has a lot more information about the brand, including a snapshot of their strategy, tone of voice and full brand system.
A public and online document of Google's brand guidelines. It doesn't give much more than the basics but still interesting to see.
A comprehensive look at the Mailchimp voice, the rules that govern it and the nuances that make it.
Shopify has a very thoughtful breakdown of their verbal identity and content that spans everything from language to grammar to tone to naming.
The verbal identity guidelines for online bank Monzo is right on the money.
A sparse but beautifully made brand site that showcases the thoughtful design work behind the brand.
A link straight to the Converse brand book that showcases what an iconic brand looks like at the foundational level.
A slick site with all their brand guidelines captures in one place. There's some interesting content under the Theory category that talks more about the brand itself.
Explore the brand's take on all things band in this simple but engaging brand site.
A very transactional resource for the Meta family of brands. It mostly covers logo and usage for the various brands.
Buzzfeed's style guide for everything from breaking news to "which type of sandwich are you" quizzes.
A comprehensive guideline for all things Dropbox including strategy (a rare public find), brand system, and writing principles.
See how the Rhode Island School of Design thinks about their brand expression and how they break down their tone of voice.