Articles

VML Intelligence presents “The Future 100: 2024”, an indispensable guide to the coming year, featuring the 100 trends that will change the world.

An annual roundup of observations, conversations and premonitions surrounding the work we do and the spaces we occupy. Rather than pulling a definitive resource of what’s to come, the Research Center at Mouthwash Studios brings multiple perspectives on heavily loaded topics to the forefront.

From film to fashion and architecture to advertising, creative fields have become dominated and defined by convention and cliché. In this article, Alex Murrell discusses why distinctiveness has died.

Day One Agency's dictionary for the future features six words that will define 2024.

Deloitte asks and answers what can we expect from the generative AI boom, the sustainability imperative, and the rising pressure to monetize across tech, media, and telecom.

Lippincott's annual list of brand trends to explore—and the tensions to not overlook.

Digiday breaks down the 'funny brand voice', why it's become so popular and how it's impacting the broader mainstream social media landscape.

A field guide for new and aspiring copywriters full of helpful information and interviews from working freelancers.

Curated by The Corita Art Center, this article asked seasoned creatives and artists about their rules for being creative. There's some great soundbites in here.

The Dieline's 2024 Trend Report spreads out the tarot cards and tells you what is foreseen with packaging trends.

Written by Luke Leighfield, this post has A LOT of relevant information if you're looking to get into freelance work.

A guide to building a workout routine for the muscle that impacts every aspect of your life--from workplace to family life.

While this is written by a photography about photography, the words and lessons can be applied to all creatives. They are simple and brilliant -- a great read when you're looking for clarity.