Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
Explore the brand's take on all things band in this simple but engaging brand site.
A basic guidelines site for the brand but it includes everything from writing to illustration to marketing. The writing section goes deeper than most with sample messaging, audience-specific messaging, persona and more.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.
More for the designer than writer, this online brand book offers a thoughtful look at the brand and even shows the design idea and concept behind the work.
The site itself is very minimal but there's a link to download the full brand book which has a lot more information about the brand, including a snapshot of their strategy, tone of voice and full brand system.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.
Unique brand guidelines that put creativity at the heart of their visual and verbal language.
The luxury automaker showcases their brand elements in a simple site experience. There voice and tone section is definitely worth checking out.