Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
The verbal identity guidelines for online bank Monzo is right on the money.
A slick site with all their brand guidelines captures in one place. There's some interesting content under the Theory category that talks more about the brand itself.
Unique brand guidelines that put creativity at the heart of their visual and verbal language.
Buzzfeed's style guide for everything from breaking news to "which type of sandwich are you" quizzes.
More helpful for designers than writers, this brand site showcases the design system in a bold and thoughtful way.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.
A link straight to the Converse brand book that showcases what an iconic brand looks like at the foundational level.
