Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
A style guide for government content that’s clear, helpful, and user-friendly.
More for the designer than writer, this online brand book offers a thoughtful look at the brand and even shows the design idea and concept behind the work.
The site itself is very minimal but there's a link to download the full brand book which has a lot more information about the brand, including a snapshot of their strategy, tone of voice and full brand system.
Explore the brand's take on all things band in this simple but engaging brand site.
A comprehensive guideline for all things Dropbox including strategy (a rare public find), brand system, and writing principles.
More helpful for designers than writers, this brand site showcases the design system in a bold and thoughtful way.
While this site doesn't have much in regards to writing, it does have a section on their strategy where it talks about their philosophy.