Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
An in-depth look at the brand with a great section on voice and tone. They outline writing principles, preferred CTAs, inclusive language direction and have lots of great copy examples.
A public and online document of Google's brand guidelines. It doesn't give much more than the basics but still interesting to see.
A slick site with all their brand guidelines captures in one place. There's some interesting content under the Theory category that talks more about the brand itself.
Shopify has a very thoughtful breakdown of their verbal identity and content that spans everything from language to grammar to tone to naming.
An impressive breakdown of their verbal identity with tons of great thinking around tone, vocabulary, inclusive language, stylistic writing choices and more.
A link straight to the Converse brand book that showcases what an iconic brand looks like at the foundational level.
A very transactional resource for the Meta family of brands. It mostly covers logo and usage for the various brands.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.