Brand Guidelines
Hone your eye for great brand writing with these top notch brand voice, expression and verbal identity examples.
While this site doesn't have much in regards to writing, it does have a section on their strategy where it talks about their philosophy.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.
More helpful for designers than writers, this brand site showcases the design system in a bold and thoughtful way.
Explore the brand's take on all things band in this simple but engaging brand site.
A style guide for government content that’s clear, helpful, and user-friendly.
Shopify has a very thoughtful breakdown of their verbal identity and content that spans everything from language to grammar to tone to naming.
Unique brand guidelines that put creativity at the heart of their visual and verbal language.