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Sound Off

Branding isn’t black and white – it’s a blend of consumer psychology and strategic clarity. Nitid Studio rethinks the decision-making process with a science-backed approach to impactful branding.

Fernando Arendar

Feb 3, 2025

Interviews

If SYLVAIN partner Daniel Edmundson wasn't in the branding world, he might be in a hardcore band. Instead, he channels his finely tuned skills into work that blends strategy and design.

The Subtext Editorial Team

Jan 29, 2025

Sound Off

Next time you need a dose of inspiration, try cracking open a fantasy novel. Turns out, 1,000-page epics are great for creativity.

Claire Barham

Jan 23, 2025

Sound Off

Innovation this, technology that. So, what's the story? Startups that ground their message in storytelling bring fresh perspectives to familiar concepts, and have a leading edge in a saturated space.

Maor Ofek

Jan 23, 2025

Verbal Archive

How research-driven copywriting reshaped Lancaster County Career & Technology Center to highlight ambition and hands-on learning.

Trevor Stauffer

Jan 21, 2025

Verbal Archive

Ayoh adds a dash of verbal sauce to the classic sandwich sidekick with Molly Baz's signature flair, embodied in its playful, old-school-inspired verbal identity by CENTER.

Thomas Pokorn

Jan 13, 2025

Resources

Our resource library is an ever expanding collection of inspiration curated for writers and creatives. Find helpful tools, recommended books and articles, invaluable websites, and more.

Verbal Archive

The AJC’s new verbal identity embraces its Southern roots, combining top-tier journalism with a bold, relatable voice that reflects the diverse spirit of the South.

Cameron Leberecht

Jun 27, 2024

Featured

Verbal Archive

KesselsKramer helps hotelier citizenM challenge the hospitality industry's status quo with a cheeky, rebellious verbal identity that speaks directly to modern travelers.

November 22, 2024

Interviews

Get to the future of advertising with Springboards.ai, where AI tools meet human creativity for faster, more innovative outputs. Pip Bingemann shares the vision of transforming agency workflows.

April 11, 2024

Sound Off

Great copy sings like a melody. Robin Albin explores how the musicality of words—rhythm, rhyme, and sound—elevates copywriting and leaves a lasting impact.

June 20, 2024

Featured

Freelance copywriter Gemma Strang dives into the creative benefits of playing board games as copywriters and the best ones you should check out.

December 6, 2024

Sound Off

Delving into the creative world of 404 pages, showcasing how brands like Heinz and Dominos use them to enhance their brand voice and connect with their audience.

March 5, 2024

Verbal Archive

Beca Tea's verbal identity blends tradition with creativity, crafting a bold narrative that reshapes tea's future with a fresh, rebellious voice.

March 27, 2024

Featured

Pamela Henman celebrates The Subtext's success after one year, encouraging writers to submit raw, bold ideas, offering a space for free expression and creative writing.

July 31, 2024

Sound Off

Gen-Z in advertising is redefining the industry, focusing on collaboration, AI, and creativity while challenging outdated hierarchies and junior copywriter expectations.

May 22, 2024

Submissions

At The Subtext, we celebrate great writing and fresh perspectives. Have an article idea, new work to showcase or an interview request? We can't wait to hear from you.