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Verbal Archive

Verbal Archive offers an in-depth look at the creative process behind some of the most iconic brand voices in the industry. From strategy formulation to creative execution, these articles delve into how words can shape brand identity, connect with audiences, and drive brand success. Explore case studies that reveal the intricacies of developing a compelling verbal identity and the impact it has on brand perception and engagement.

 
 
 
 
 
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Verbal Archive
Bite Back’s new identity gives a voice to young activists, challenging food industry giants with bold messaging and a focus on exposing harmful marketing practices.
By 
David Stevens
May 22, 2024
Verbal Archive
Explore Sister Mary's journey to creating a bold verbal identity that reflects their dedication to diversity, creativity, and women in design, led by Leigh Chandler.
By 
Emily Penny
Mar 12, 2024
Verbal Archive
With so much focus on what others are doing to craft verbal identity, we decided it was time to shine a light on ourselves for a sec. Go under the hood of The Subtext's brand voice.
By 
Pamela Henman
Jan 24, 2025
Verbal Archive
Patch redefines local workspaces with a fresh verbal identity, spotlighting its mission to foster work, discovery, and connections in your neighbourhood.
By 
Opening Line
Mar 12, 2024
Rural mailboxes with packages and letters.
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