Sound Off

Sound Off is a dynamic platform for original pieces where writers explore a wide range of topics related to branding and copywriting. From passionate rants about industry trends to thoughtful deep dives into the craft of writing, this category encourages a diverse array of voices to share their unique perspectives. Engage with content that challenges, educates, and inspires, sparking new ideas and conversations among our community.

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Sound Off

Copywriters tackle problems with words. Contributing writer Dan Steiner also suggests adding the basic principles of math to make a verbal identity really shine.

Dan Steiner

Oct 3, 2024

Sound Off

Gen-Z in advertising is redefining the industry, focusing on collaboration, AI, and creativity while challenging outdated hierarchies and junior copywriter expectations.

Em Goodier

May 22, 2024

Sound Off

Copywriters are often told to "write like you speak," but what if your natural voice is a little off-kilter? Contributing Writer Dan Steiner says that's a-OK.

Dan Steiner

Oct 2, 2024

Sound Off

Discover the journey behind Between The Lines, Zosia Swidlicka's zine exploring the often overlooked but vital role of brand language in shaping a brand’s identity.

Zosia Swidlicka

Apr 10, 2024

Sound Off

Innovation this, technology that. So, what's the story? Startups that ground their message in storytelling bring fresh perspectives to familiar concepts, and have a leading edge in a saturated space.

Maor Ofek

Jan 23, 2025

Sound Off

Explore why "human" and other common brand attributes fall short, with Carissa Justice providing insightful replacements to deepen your brand's personality.

Carissa Justice

Mar 5, 2024

Sound Off

Explore strategies for brands to genuinely stand out as leaders in 2024, moving beyond "the best" claims to authentic differentiation.

Sid Feddema

Mar 12, 2024

Sound Off

The product description has evolved into a creative playground. Discover how brands like On, Vollebak, and Houseplant are transforming this once-overlooked copy.

Matt Duxbury

May 22, 2024

Sound Off

A survival guide for navigating LinkedIn, gaining professional insights and copywriting inspiration without losing your sanity.

Andrew Boulton

Oct 28, 2024

Sound Off

Katherine Fischer shares insights from cryptic crosswords, revealing how wordplay, hidden meanings, and puns can inspire creative brand naming strategies.

Katherine Fischer

Jun 3, 2024

Sound Off

Christina Trifero discusses the impact of internal voice on effective copywriting, emphasizing authenticity in brand messaging.

Christina Trifero

Mar 5, 2024

Sound Off

Discover Austin Powe's approach to making marketing copy presentations as engaging as storybook readings, elevating the art of storytelling in copywriting.

Austin Powe

Mar 5, 2024

Sound Off

Branding isn’t black and white – it’s a blend of consumer psychology and strategic clarity. Nitid Studio rethinks the decision-making process with a science-backed approach to impactful branding.

Fernando Arendar

Feb 3, 2025

Sound Off

Dan Steiner delves into the creative process of writing manifestos, exploring the tension between distraction and productivity in this witty, reflective article.

Dan Steiner

May 22, 2024

Sound Off

Discover how to stay creative when life gets unpredictable with strategies from embracing 'shitty' first drafts to calling on your creative crew for support.

Alexa Dooseman

Mar 12, 2024

Sound Off

Neil Whitfield makes a case for embracing American English, breaking down linguistic differences, and highlighting the evolution and cultural richness of dialects.

Neil Whitfield

Sep 11, 2024

Sound Off

Why naming for the now is good, but futureproofing your name to stand the test of time is better.

Stevie Belchak

Dec 13, 2024

Sound Off

Audits help brands uncover opportunities by examining competitors and categories. Discover how to use audits creatively to spark new ideas and strategic direction.

Dan Steiner

Jun 28, 2024

Sound Off

Unpack the essence of branding with Brandy Cerne: achieving resonance through emotional connection, differentiation, and engaging communication.

Brandy Cerne

Mar 12, 2024

Sound Off

Unveiling the latest trends in non-alcoholic drinks, from sexy ambivalence to wellness vibes. See how brands like Kin and Ghia are transforming sobriety into a desirable lifestyle choice.

Emily Coyle

Mar 12, 2024

Sound Off

Embrace the challenge and creativity in B2B projects with insights from Acree Graham Macam's journey in making complex industries engaging.

Acree Graham Macam

Mar 12, 2024

Sound Off

Some aspects of copywriting are canon, but others leave us wondering: isn't it time to put these tired copywriting rules to bed, once and for all?

Bethany Joy

Oct 2, 2024

Sound Off

Loah’s playful tagline charms, but does the rest of their messaging hit the mark? A review of the highs and lows of their brand identity and copy.

Kris Moore

Mar 29, 2024

Sound Off

Handling tough client feedback is part of the job. Porsha Thomas offers advice on how copywriters can maintain positivity and creativity when facing difficult reviews.

Porsha Thomas

Jun 20, 2024

Sound Off

Reed words' Gemma Wilson breaks down the pivotal role of internal communications in great brand writing.

Gemma Wilson

Nov 7, 2024