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Hanna Sorbito shares her unique insights on producing great copywriting as a bilingual copywriter.

Hanna Sorbito

Oct 28, 2024

Interviews

Margaret Kerr-Jarrett gives her insights into the world of verbal branding as a seasoned copywriter co-founder of Nihilo, a branding agency producing great brand writing.

The Subtext Editorial Team

Oct 16, 2024

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Friendly reminder: sometimes a Calvin Klein ad is just a hot person in their underpants. And we can all be OK with that.

Charlotte Golzari

Oct 3, 2024

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Copywriters tackle problems with words. Contributing writer Dan Steiner also suggests adding the basic principles of math to make a verbal identity really shine.

Dan Steiner

Oct 3, 2024

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Some aspects of copywriting are canon, but others leave us wondering: isn't it time to put these tired copywriting rules to bed, once and for all?

Bethany Joy

Oct 2, 2024

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Copywriters are often told to "write like you speak," but what if your natural voice is a little off-kilter? Contributing Writer Dan Steiner says that's a-OK.

Dan Steiner

Oct 2, 2024

Resources

Our resource library is an ever expanding collection of inspiration curated for writers and creatives. Find helpful tools, recommended books and articles, invaluable websites, and more.

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Matchstic's Clayton Notestine argues for minimizing excessive adjectives in copywriting to create impactful and concise messages.

Clayton Notestine

Nov 4, 2024

Featured

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Discover how reporting techniques shape compelling brand writing through interviews, research, and fact-checking.

September 6, 2024

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Gen-Z in advertising is redefining the industry, focusing on collaboration, AI, and creativity while challenging outdated hierarchies and junior copywriter expectations.

May 22, 2024

Verbal Archive

Bite Back’s new identity gives a voice to young activists, challenging food industry giants with bold messaging and a focus on exposing harmful marketing practices.

May 22, 2024

Interviews

Nikki Baker discusses her career in advertising, Fallon’s creative process, the importance of collaboration, and tips for young writers in this exclusive Subtext interview.

May 22, 2024

Sound Off

Discover the journey behind Between The Lines, Zosia Swidlicka's zine exploring the often overlooked but vital role of brand language in shaping a brand’s identity.

April 10, 2024

Featured

Think beyond the Moleskine. Ditch the coffee mug with a typewriter on it. This gift list / wish list proves that gifts for copywriters can be thoughtful, without thinking too hard.

December 15, 2023

Sound Off

Neil Whitfield makes a case for embracing American English, breaking down linguistic differences, and highlighting the evolution and cultural richness of dialects.

September 11, 2024

Sound Off

Loah’s playful tagline charms, but does the rest of their messaging hit the mark? A review of the highs and lows of their brand identity and copy.

March 29, 2024

Submissions

At The Subtext, we celebrate great writing and fresh perspectives. Have an article idea, new work to showcase or an interview request? We can't wait to hear from you.