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Our tools don't just shape how we publish, they shape how we think—dissect the tension between algorithm-friendly writing and the work that readers find the most meaningful.
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Shrishti Das
Sep 29, 2025
Verbal Archive
O0 Design Studio crafted a brand voice for Hily that rejects the artifice of typical dating apps, instead telling a story that celebrates diversity, authenticity, and self-worth.
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O0 Design Studio
Sep 25, 2025
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Untrap yourself from the industry clichés that keep you bored and your work bland, and re-inspire your writing with these poetic practices.
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Stevie Belchak
Sep 24, 2025
Verbal Archive
Re crafted an unbusinessy, 'tude-filled tone of voice for Solo by MYOB—capturing the time and energy sole operators unlock once admin's out of the way.
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Annabel Cook
Sep 23, 2025
Sound Off
A look at the hangups around taglines in agency branding—and the agencies owning them as powerful tools for sharp brand positioning.
By 
Emily Penny
Sep 4, 2025
Featured
Wellness-influenced storytelling is everywhere in CPG. Here are some brands evolving the storytelling narrative, and a few that are lagging behind.
By 
Izzy Colón
Sep 3, 2025

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Matchstic's Clayton Notestine argues for minimizing excessive adjectives in copywriting to create impactful and concise messages.
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Clayton Notestine
Nov 4, 2024
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Aug 28, 2025
Writing is worth writing about.
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Aug 20, 2025
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The Subtext Editorial Team
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