Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
The Brand Identity is an independent graphic design resource with a global reach, showcasing the best projects, companies and products relevant to the industry.
A public and online document of Google's brand guidelines. It doesn't give much more than the basics but still interesting to see.
Principles, tools, articles and quotes-- all things being creative and practicing creativity.
Written by the founder of Red Antler, this book is all about brand building for startups and lessons learned from a seasoned pro. The full title is "Obsessed: Building a Brand People Love from Day One"
Em Seitz, a copywriter with 10 years experience, presents her semi-polished thoughts on branding and advertising + the bits inspiring her to try harder.
Written and curated by Casey Lewis, this newsletter is an almost daily digest of all things youth culture and Gen Z consumer trends. It's a great read if you want to stay on top of trends and of-the-moment viral happenings.
Blog dedicated to resources, support and education for writers at all stages of their career.
VML Intelligence presents “The Future 100: 2024”, an indispensable guide to the coming year, featuring the 100 trends that will change the world.
See how the Rhode Island School of Design thinks about their brand expression and how they break down their tone of voice.
The site itself is very minimal but there's a link to download the full brand book which has a lot more information about the brand, including a snapshot of their strategy, tone of voice and full brand system.
While this is written by a photography about photography, the words and lessons can be applied to all creatives. They are simple and brilliant -- a great read when you're looking for clarity.
A look at some of the strongest creative work, the best PR and marketing campaigns from brands and agencies featured in the Famous Campaigns newsletter over the past year.
A completely free and curated Swipe File maintained by some of the top marketers in the world.
A meeting point, where digital design professionals from across the globe find inspiration, impart knowledge and experience, connect, and share constructive, respectful critiques.
AdForum's Creative Library features more than 200,000 campaigns and 36,000+ companies to discover.
Written by the people from Emotive Brand, this website has a collection of adjectives that are very handy for brand attributes and personality development.