Resources
Access a curated list of copywriting resources including podcasts, articles, conferences, books, websites and more.
This is the show that talks to leading designers, illustrators, creative directors and photographers around the world about the delights – and dramas – of being a creative.
A completely free and curated Swipe File maintained by some of the top marketers in the world.
Firefox puts it all out there for public view -- including their positioning, persona, tone of voice and full design kit of parts.
A link straight to the Converse brand book that showcases what an iconic brand looks like at the foundational level.
A hand-picked collection of brand style guide examples, pattern libraries and design systems for inspiration.
See how the Rhode Island School of Design thinks about their brand expression and how they break down their tone of voice.
An inspiration-sparking catalog of the best online practices from cultural institutions.
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
Be part of the largest showcase of visual design and creativity at OFFF Barcelona, which hosts innovative and international talents who share their insightful experiences. Taking place April 4 - 6.
Never Not Creative is a community for creatives to come together and tackle the challenges we face in the creative industry. From how to manage and improve your mental health, to getting paid what you're worth and everything in between.
Led by Scott Galloway, Section's Brand Strategy Sprint teaches you how to build a sustainable, differentiated, relevant brand that comes to life at every step of the customer journey.
Shopify has a very thoughtful breakdown of their verbal identity and content that spans everything from language to grammar to tone to naming.
Instantly estimate your script time at your reading speed with this fast and easy-to-use tool. You can even listen to your script as well.
An impressive breakdown of their verbal identity with tons of great thinking around tone, vocabulary, inclusive language, stylistic writing choices and more.