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Elevate your gift-giving with our curated Writer's Gift Guide, perfect for the creatives in your life, from art-inspired totes to literary clocks.

Discover the journey behind Between The Lines, Zosia Swidlicka's zine exploring the often overlooked but vital role of brand language in shaping a brand’s identity.

Loah’s playful tagline charms, but does the rest of their messaging hit the mark? A review of the highs and lows of their brand identity and copy.

Beca Tea's verbal identity blends tradition with creativity, crafting a bold narrative that reshapes tea's future with a fresh, rebellious voice.

Headspace balances playful charm with clinical reliability, offering effective mental healthcare support through its evolving brand identity.

Explore ThirdLove's bold rebrand, blending confidence and irreverence in their verbal identity for a truly comfortable, unforgettable undergarment experience.

Vella elevates women's sexual pleasure through science and empowerment, creating a new narrative in wellness.

Explore Brightwild's unique verbal identity, where travel meets authenticity, curiosity, and a touch of rebellion.

Patch redefines local workspaces with a fresh verbal identity, spotlighting its mission to foster work, discovery, and connections in your neighbourhood.

Discover how to stay creative when life gets unpredictable with strategies from embracing 'shitty' first drafts to calling on your creative crew for support.

Explore strategies for brands to genuinely stand out as leaders in 2024, moving beyond "the best" claims to authentic differentiation.

Become the copywriter everyone else knows you are. Unlock your potential with this 5-step guide to conquering self-doubt and showcase your true talent.

Unveiling the latest trends in non-alcoholic drinks, from sexy ambivalence to wellness vibes. See how brands like Kin and Ghia are transforming sobriety into a desirable lifestyle choice.

Explore Sister Mary's journey to creating a bold verbal identity that reflects their dedication to diversity, creativity, and women in design, led by Leigh Chandler.

Explore the power of uniting strategists and writers for unforgettable brand storytelling. Learn how focus elevates brand narratives.

Unveiling content design: the synergy of strategy, UX writing, and storytelling in digital projects.

Unveiling NPR's brand refresh: A strategic collaboration with GrandArmy to forge the NPR Network, connecting over 200 Member Stations and engaging new generations.

Embrace the challenge and creativity in B2B projects with insights from Acree Graham Macam's journey in making complex industries engaging.

Wolff Olins showcases their brand evolution, blending rigor with joy for a distinct and vibrant verbal identity.

Discover how trusting your audience leads to bold and impactful storytelling, as illustrated by the Empower branding project.

Explore how Gus Esselstyn's leap from freelancer to solo studio founder redefined his creative and business identity.