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Unmask the impact of "weasel words" on brand trust and learn strategies for clear, confident communication.

Unpack the essence of branding with Brandy Cerne: achieving resonance through emotional connection, differentiation, and engaging communication.

Snowbird’s billboard campaign proves why brands that aren’t for everyone often win, using bold messaging to attract their perfect audience.

Third Space's "The Great Indoors" campaign brings a refreshing, aspirational twist to fitness, celebrating it as a joyous, lifelong journey.

Dive into 2024's branding trends, from humor and Gen Z influence to political branding and long-form content.

Uncover the secrets to crafting a unique brand voice with insights from Sarah Grech, emphasizing creativity and broad inspirations.

Explore why "human" and other common brand attributes fall short, with Carissa Justice providing insightful replacements to deepen your brand's personality.

Discover Austin Powe's approach to making marketing copy presentations as engaging as storybook readings, elevating the art of storytelling in copywriting.

Christina Trifero discusses the impact of internal voice on effective copywriting, emphasizing authenticity in brand messaging.

Delving into the creative world of 404 pages, showcasing how brands like Heinz and Dominos use them to enhance their brand voice and connect with their audience.

Explore key branding takeaways from celebrated authors in Emily Seitz's "In the Margins: Pt. 1", a must-read for marketers and writers.

Switchboard's verbal identity ensures inclusive, dependable, and sensitive communication, creating a welcoming space for every conversation in the LGBTQIA+ community.

Dive into 2023's best brand writing, featuring Marshmallow, BrightWild, and more, celebrated for their creativity and impact.

Think beyond the Moleskine. Ditch the coffee mug with a typewriter on it. This gift list / wish list proves that gifts for copywriters can be thoughtful, without thinking too hard.